Alameda Back Roads: The Neptune Court Apartments

Alameda Back Roads: The Neptune Court Apartments

Karen Bey

Once dubbed the “Coney Island of the West,” Neptune Beach was a popular resort in Alameda that attracted tens of thousands of weekend visitors. Its beaches, cottage baths, and amusement parks, were a major attraction in the 1920s and 1930s that drew residents from throughout the region, including wealthy San Franciscans who built weekend cottages and summer homes along Alameda’s sandy shoreline. Many of the beach cottages and buildings from the Neptune Beach era still exist in present day Alameda, including the Neptune Court Apartments.

Located at 600 Central Avenue, the Spanish-style compound was built in 1925 as beachfront property at a cost of $49,000 to meet the demand for resort housing. Robert C. Strehlow, the builder and developer of Neptune Beach Park, was the original owner. Like many of Alameda’s vacation rentals during the 1920s the apartments were furnished and rented by the week, the month or the entire summer season.

Today the apartments are managed by the grandson of George Haldeman who acquired the Neptune Court Apartments in 1960 as investment property. He rents mostly to long-term tenants, and because of the building’s history and old-style charm there is a waiting list to rent one.

A period water fountain in the courtyard can be seen from the street. Its presence plays a prominent role in preserving the history of the Neptune Beach era, while creating a beautiful and relaxing outdoor space.

Take a step back in time and stop by the Historic Neptune Court Apartments.


Submitted by Kristen Hanlon on Wed, Jul 11, 2012

Thanks for this bit of history. We're very lucky to have this gem in our neighborhood.
Do you know if the cottages at Central and Page (across the street from Spritzer's cafe, and some behind the cafe as well) were also part of the Neptune Beach era? I'm curious about their history.

Submitted by Karen Bey on Wed, Jul 11, 2012

I'm actually doing research to find out the exact area of the Neptune Beach District. I'll get back to you with that information.

Submitted by Linda (not verified) on Thu, Nov 27, 2014

This apartment complex holds a special place in my heart. My grandparents moved from Missouri to California in 1939 and lived in the Neptune Apartments until 1960. I have a lot of wonderful memories spending time with them there.

Submitted by Karen Bey (not verified) on Tue, Dec 2, 2014

Linda I would love to talk to you about your memories if you have the time. I love this building and I'm so glad it was preserved.

Submitted by Brian (not verified) on Wed, Jun 17, 2015

I been living in what used to be called "The Cottage Baths" for the last 4.5 years. My unit happens to be the one where people would check in and get their keys. The numbered key rack is still there in my kitchen. Such a charming place and I love walking the neighborhood with my dog and absorbing all of the history. I've peeked in The Neptune Apts many times and have wondered what it would be like to live there as well.

Submitted by Karen Bey (not verified) on Wed, Jun 17, 2015

Brian, how exciting for you! How large is the unit? I've always been intrigued by everything and anything Neptune Beach.