EXTRA: Who will live at Alameda Point?

EXTRA: Who will live at Alameda Point?

Michele Ellson
Alameda Point

City leaders are working on a plan that they hope will help them blunt rush-hour traffic to and from Alameda Point. One strategy: Attract residents who don’t want to drive. The Metropolitan Transportation Commission has put together a briefing book detailing methods of attracting non-drivers to transit-oriented developments like what’s proposed for the Point; it contains a rundown on different homeowners’ market segments – and on which ones are most likely to live in developments that discourage drivers. Here’s the commission’s list of resident types – and the breakdown of who is and isn’t likely to come.

Transit-Preferring includes both families with children and student households who rate minimizing travel and access to high-quality transit as most important. They are renters with very low auto ownership rates and relatively low incomes.

Urban DINKs (Double Income No Kids) value minimizing travel and access to high-quality transit and regional centers. They are child-free, have average income, and most have only one car in the household.

Young Brainiacs are very well educated and younger on average. About a quarter have children, and most have only one car in the household. They place a high value on minimizing travel, and on access to high-quality transit and regional centers.

Ambitious Urbanites value all the attributes. They place the highest value on school quality, followed closely by travel minimization, transit accessibility and driving orientation. Most have children and two cars.

Mellow Couples value driving, a quiet and clean neighborhood and being able to walk to do errands. They do not value travel minimization, transit accessibility or access to regional centers. They have higher incomes and are older on average, with few resident children.

Kids, Cars and Schools most value good-quality schools, a quiet and clean neighborhood, and convenient driving. Most are comprised of two working adults, two children and two vehicles.

Auto-Oriented, Price-Conscious place low values on all the surveyed attributes. Some noted that price was a dominant factor in choosing their home. They are predominantly renters, earn a lower income and have a low auto ownership rate.

High-Income Suburbanites are predominantly married couples with high incomes, high auto ownership rates and children. They value convenient driving, and place very little value on transit accessibility, travel minimization or access to regional centers.

Easiest to Attract: Three segments comprised of Transit-Preferring, Urban DINKs and Young Brainiacs, totaling 38 percent of survey respondents, were judged to be the most easily attracted to TODs based on their strong interest in transit and their low interest in driving relative to the rest of the groups.

Possible to Attract: Two segments comprised of Ambitious Urbanites and Mellow Couples, representing 29 percent of the survey respondents, are possible to attract based on having certain interests that match TOD characteristics but are challenging due to other interests.

Hardest to Attract: Three segments, comprised of Kids, Cars and Schools; Auto-Oriented, Price-Conscious; and High-Income Suburbanites, representing 33 percent of respondents, were judged to be harder to attract because of attitudes such as a low desire to use transit and a strong interest in driving.


Submitted by marilyn pomeroy (not verified) on Tue, Mar 25, 2014

Funny nothing is mentioned about the people who already work in Alameda but commute from elsewhere. Wouldn't this group comprise the folks most likely to leave their cars at home during commute hours if they bought homes at the point?

Submitted by Russ Grant (not verified) on Tue, Mar 25, 2014

How about senior housing....Cardinal Point style....but maybe more affordable?

Submitted by Tom (not verified) on Thu, Mar 27, 2014

Whomever will live there will have to pay exorbitant prices for their domiciles along with high property tax and decades of excessive added taxes to pay for the costly infrastructure which precedes this development.

Not really for most all listed above.

Submitted by maureen (not verified) on Sat, Mar 29, 2014

what about the existing residents (big whites, APC, etc.)?