Letter to the Editor: Thanks to VF Outdoor

Letter to the Editor: Thanks to VF Outdoor

Letters to the Editor
Alameda Education Foundation

Will C. Wood Middle School vice principal Kent Peterson, VF Outdoor senior human resources manager Joyce Lee, Alameda Education Foundation president Bill Sonneman and Wood music teacher Anselmo Reis participate in an Adopt A Classroom presentation to Reis. Photo courtesy of Alameda Education Foundation.

Dear Editor,

When big companies move to a new city, they often talk about how they want to give back to the community. VF Outdoor puts their money where their mouth is.

VF Outdoor relocated its headquarters for its outdoor sports brands (JanSport, The North Face and Lucy, among others) to Alameda less than two years ago. Last October, they received a rebate from Alameda Municipal Power for their highly energy efficient building and immediately chose to give back to the community.

The Alameda Education Foundation was extremely fortunate to serve as the conduit for this generosity, and we have made sure to put the funds to good use impacting thousands of K-12 public school students across Alameda. VF Outdoor’s $50,000 donation was used to adopt 30 classroom teachers through our Adopt A Classroom program, including elementary physical education teachers and middle and high school music, technology and science teachers, impacting approximately 9,000 students; to help support our middle school sports program that serves over 550 sixth through eighth grade student-athletes; and to enable us to sponsor a one-on-one sophomore academic counseling program at three Alameda Unified School District high schools, which will help close to 700 students with high school course selection and post-graduation planning.

As I write this letter, I am just informed that the company has committed 200 backpacks for the community-wide Equipped 4 Success school supply drive that the foundation coordinates.

Alameda is a community that values community involvement and support for its schools. I’d say VF Outdoor certainly fits right in. Welcome to Alameda, VF Outdoor!


Bill Sonneman
President, Alameda Education Foundation